Macron, founded in 1971 and based in Crespellano (Bologna), is one of the leading players in the technical sports apparel for both professional and amateur clubs.

The Company started as a private label manufacturer of sportswear; starting from 1997, Macron has built and promoted its own brand becoming the technical sponsor of several professional teams both in Italy and abroad.

Macron supplies professional and amateur teams through multibrand stores as well as a network of over 100 Macron Store in Europe.

About 70% of the annual turnover is exported, mainly to the United Kingdom, France, the Netherlands and Scandinavia.

In March 2019, the CPEF III acquired a minority stake in Macron through a leveraged buy-out transaction.